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Alcon
Labs I-Caps Project
- Five Wave mailing: 11,000 offset printed
(two colors) vinyl binder
- Four color process (2sides) index tabs film
laminated
- Post-It notes (1 color)
- Special landscape window envelope printed
- Printed bleach white mailer
- Wave 1: consisted of binder, index tab,
post-it note (mounted on medical journal reprint) and corrugated
mailer
- Wave 2-5: consisted of 1 index each, post-it
note (mounted on medical journal reprint) and special landscape
window envelope
- Fraser assembled and bulk mailed to 10,000
zone-sorted mailing list
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